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Welcome to In Rhythm, a 360 degree strategic communications firm that specializes in marketing communications and business support services, to Travel, Hospitality, Luxury & Entertainment brands.

Our vision is to be the leading multiple destinations, luxury & entertainment marketing brand offering integrated Communications solutions and Business support services, all under one roof in the Indian market.

Our specialized services include driving business growth, through competitive analysis, creation of the value proposition and utilizing new technology including digital, mobile and social media with key measurement metrics analyzing conversions and growth in revenue. Our belief and drive is to create 'enduring experiences' amongst our target audiences through our brands and keeping them engaged over time. I invite you to learn more.


Gitanjali G Balani, Founder Director



Marketing, Public Relations, Employee Communications and Event Management specialist in Corporate motivation programs, in categories of Travel & Tourism, Lifestyle (fashion and Beauty), Healthcare, Beverages, Retail, FMCG, Banking and Media & Entertainment industries.

Occupied positions of responsibility while working with A league brands, including The Walt Disney Company (India), Standard Chartered Bank, HSBC India, Genesis Public Relations, Clea Public Relations and Grey Communications Worldwide.

Serviced brands like Coca - Cola, Johnson & Johnson; Hindustan Unilever Ltd - Lakme Lever, Elle 18, Axe Deodorants, Fair & Lovely, Lakme Beauty Salon; Sony Entertainment Television; Singapore Tourism Board; Shoppers' Stop and celebrity clients including Elton John, Mick Jagger, Cindy Crawford and WWF (World Wrestling Federation) during agency tenure.

Led campaigns for prominent IPs (Intellectual Properties) like Standard Chartered Mumbai Marathon, IIFA (International Indian Film Academy Awards), Lakme India Fashion Week and Crossword Book Awards.

Aditya G Balani, Co-Founder Director

An Acoustics specialist in Architectural Acoustics, Sound & Noise Control for recording / film studios, concert halls and commercial buildings. Qualified in Computer Engineering & Acoustics, Aditya has extensive experience within the Software & Entertainment industries.

Responsible for spearheading In Rhythm's legal and business development growth in USA, given Aditya's strong network and entrepreneurial skills within sectors of Entertainment and Hospitality.


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